Convert your images to boost your website speed and SEO ranking.
Effortless image format conversion: Transform to popular formats like AVIF, WebP, PNG and JPG with Tinify’s online converter.
Convert your images to AVIF
AVIF is an image file format optimized for the web, designed to preserve the quality of the original image when compressed. They are significantly smaller in size compared to the traditional image formats. According to studies, AVIF can produce images that are up to 50% smaller than JPEG at similar quality levels. In many cases, it could even outperform WebP, another next-gen format. Tools like PageSpeed Insights encourage the use of AVIF or WebP over PNG and JPEG for faster downloads, lower data consumption and overall web performance.
What are the benefits of WebP?
Next-Gen image formats like WebP have several advantages compared to formats like JPEG and PNG. WebP has a better way of storing image data, making it smaller than alternatives. Therefore by serving WebP images, you can further improve your website’s loading speed. According to Google, lossless WebP can be up to 26% smaller than PNG, while lossy versions are 25-34% smaller than JPEG. Additionally, serving WebP images is strongly recommended by tools like PageSpeed.
All-in-one solution
Combining Tinify's advanced compression techniques with a robust conversion feature. Simplifying image processing and saving you valuable time.Zero quality loss
Our smart optimization algorithm adjusts the compression level for each image, ensuring no visible quality loss and keeping your images looking great.User-friendly
Simply choose the desired formats, and our image converter swiftly delivers an optimized outcome.6,512,537,986
Total compressed & converted images
Why should you convert your images?
Why converting images to the smallest size possible is important for your website?Fast loading times
Smaller images load faster, improving user experience, reducing bounce rates, and increasing visitor engagement.Enhanced performance on mobile
Small images cater to mobile users with limited bandwidth and slower connections.SEO boost
Fast-loading websites rank higher on search engines like Google and Bing.Enhanced performance on mobile
A speedy site engages potential customers, leading to higher conversion rates.Bandwidth savings
Smaller images reduce bandwidth, cutting hosting costs and benefiting users with data limits or cloud storage.Disk space savings
Smaller image files reduce server and cloud resource usage, cutting costs and IOPS while improving performance.How can I change the file type of my images?
You can easily convert your images with Tinify’s image converter. Effortlessly change your images to other formats like AVIF, WebP, JPEG and PNG without any quality loss. At the same time, the converter will compress your images, making sure to return the smallest results. If you need to convert an unlimited number of images, feel free to check out the Web Ultra subscription which comes with no limits and extra features.
Is it easy to convert images with Tinify?
Tinify online converter is very easy to use because of its intuitive web interface. Whether you’re an experienced professional or you are a newcomer to image conversion, you’ll find the web tool easy to use. Simply select which format(s) you want, upload your images and our image converter handles the rest. If you’re unsure of which format to use, you can convert your image to all formats and the tool will let you know which one is the smallest. To make things easier, Web Ultra users have the option to conveniently download the smallest results out of all the formats.
Frequently asked questions
Use Tinify’s online image converter to change image format in seconds. Simply drag and drop your AVIF, PNG, JPEG, or WebP files onto the website, toggle the converter switch in the interface, and choose your desired output format. Your image will be automatically converted and compressed for optimal web performance.
For example, you can convert PNG to WebP, convert JPEG to AVIF, or simply compress a PNG file to reduce image size without losing quality.
Tinify's Web Ultra plan includes unlimited image conversions, while Free and Web Pro plans allow up to 3 image format conversions per session.Smaller images help your website load faster, improve user experience, and keep visitors engaged longer. This is especially important for mobile users with limited data or slower internet connections. Faster websites are also favored by search engines like Google and Bing, which can improve your search rankings.
A fast, responsive website increases the likelihood of turning visitors into customers. Smaller image files use less bandwidth, reduce hosting costs, and take up less server space, helping you save money while maintaining strong performance.JPG (or JPEG) is commonly used for photos and detailed images. It offers small file sizes and works well for websites, but it does not support transparency.
PNG is ideal for graphics such as logos, icons, and images with text. It supports transparency and preserves sharp details, but files are usually larger than JPG.
WebP is a modern image format that creates smaller file sizes than JPG and PNG while supporting transparency. It helps improve website speed and performance.
AVIF is a next-generation format that can produce even smaller files than WebP while maintaining high visual quality. It is designed for maximum compression and faster loading times.
JPEG XL (or JXL) is a next-generation image format designed for high-quality compression and flexibility. It offers better compression than JPG with fewer visual artifacts, supports transparency, and can handle both photos and graphics efficiently. It also supports progressive loading and lossless conversion from existing JPEG files, making it a strong option for future web use.Converting PNG files to JPEG may result in a decrease in image quality since JPEG uses lossy compression, while PNG maintains its quality without any loss. This conversion process can lead to the loss of details and clarity due to compression artifacts that are present in the JPG format. However, Tinify's algorithm is designed to minimize these risks by intelligently adjusting the conversion process for each image type. As a result, you don't need to worry about artifacts as the algorithm effectively handles this aspect for you, making Tinify the best online PNG to JPG converter.
WebP and AVIF are better than JPEG and PNG images for web usage. They use advanced compression techniques to reduce image size without sacrificing quality. Tinify's online image converter is a great tool for converting images to WebP or AVIF, resulting in significantly smaller file sizes compared to PNG and JPEG formats.
By using WebP or AVIF images, your website can load faster, saving bandwidth and loading time for visitors. According to Google's developers, lossless WebP images can be up to 26% smaller than PNG files, and WebP lossy images are 25–34% smaller than JPEG images. AVIF can achieve even greater compression than WebP, often producing the smallest file sizes while maintaining high visual quality.You can convert an image to WebP with Tinify in seconds:
Upload your image: Choose the image you want to convert and either click or drag and drop the file into the converter's interface.
Select WebP as the output format: Select "convert your images automatically" and choose WebP as the format you want the image to be converted to. The conversion process starts automatically.
Download the converted image: After the conversion is finished, simply click on the download button to save the WebP image to your computer.To convert a JPEG or PNG to WebP, you can use image software or an online image converter like Tinify. Simply drag and drop your JPEG or PNG file onto Tinify’s online image optimizer, enable the converter toggle, and select WebP as the output format.
Tinify will automatically convert your image to WebP and optimize it for smaller file size and faster loading. Once the conversion is complete, download your new WebP image.Overall, converting your images to WebP is highly recommended. WebP is specifically designed to make image file sizes smaller, resulting in faster websites and better SEO. It also helps save storage space. Major browsers like Chrome, Firefox, Edge and Safari fully support WebP.
However, for older browsers like Internet Explorer, you can consider fallback mechanisms to ensure a consistent user experience. The <picture> tag can be used to switch to traditional formats like PNG or JPEG. You can check your website analytics to see how many visitors access your site from Internet Explorer and decide if switching to WebP is feasible for you.WebP images are known for their smaller file sizes when compared to PNG and JPEG formats. According to Google, WebP lossy files are 25% to 34% smaller than JPEG files, while WebP lossless files are 26% smaller than PNGs. This means that using WebP images can help improve website speed by reducing file sizes. As a result, websites load faster, providing a better user experience and decreasing bounce rates. Additionally, faster websites have a higher chance of ranking well on search engines, which is why Google recommends using WebP for good SEO.
PNG and WebP formats both allow for transparency. PNG is well-known for preserving transparent backgrounds, making it a common option for web graphics, logos, icons, and more. On the other hand, WebP, created by Google, is a newer format that also supports transparency. Both formats enable images to have alpha channels, which are handy for transparent areas, especially when overlaying images on websites with no solid backgrounds.
IMAGE COMPRESSION AND CONVERSION WITHOUT VISIBLE QUALITY LOSS
Can you tell the difference?
Move the slider to compare the compressed and converted image with the original.
The file size is reduced by more than 85%!
Testimonials
What our customers say
“While there are other ways to achieve a 70% reduction in image size, TinyPNG is the easiest and fastest method I’ve found. Plus, it doesn’t alter the image file names, which is great for maintaining SEO integrity.”
Rachel Woods
Marketing Consultant
"We had to convert about 300 images to WebP and doing it manually in Sketch or Photoshop was not practical. Thanks to TinyPNG, I was able to easily batch convert and compress them, meeting Google PageSpeed’s requirements.”
Aaron Van Gorp
Managing Director
“One of the standout features of Web Ultra is the ability to convert images to WebP for website speed. For instance, a half MB image can be reduced to just 50KB. The quality and size reduction are amazing.”
Clayton Zaugg
Director of Technology
